Katz Broadcasting president and CEO Jonathan Katz based the demographic-targeted concept of Escape and Grit after Bounce TV, a network Katz co-founded with Martin Luther King III and Andrew Young in 2011 that is targeted at African-American audiences.
Svp network channel 31 series#
Grit's program schedule is a mix of action/adventure television series and westerns such as Death Valley Days, Laramie, The Life and Legend of Wyatt Earp, and Dick Powell's Zane Grey Theatre, along with films encompassing the aforementioned genres. The network then moved to the stations of Ion Media and Inyo Broadcast Holdings (which acquired stations Scripps could not) as a subchannel, doing so by March 1, 2021. įollowing Scripps' acquisition of Ion Media on January 7, 2021, a previous agreement for the network to air on the subchannels of Univision Communications- owned-and-operated stations, was nullified. Previously handling the network's direct response advertising, Marathon Ventures would continue after the change over with advertising and sponsorship sales. At that time, Grit along with its sister network, Escape, were signing up for national ratings from Nielsen. Katz estimated, based on direct response advertising business by September 2015, the network had over 250,000 prime time viewer and available in 91 million homes and 81% of the country. Grit launched at Noon Eastern Time on that date, with the 1952 film High Noon as the network's inaugural broadcast, leading off a week-long festival of John Wayne films. On August 11, 2014, Katz announced that the two networks would launch simultaneously on August 18. Grit was announced by Katz Broadcasting along with a sister network Escape on April 3, 2014, with a formal launch scheduled for that summer with initial affiliates announced at this time being Univision Communications owned stations.
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